WHAT WE DO

ACTIVITY OVERVIEW

DRAFT PR PLAN

– Define key messages/concept
– Objectives and strategy
– Identify and agree on target markets
and publications
– Propose awards calendar and entries
– Create a timeline including suggested
activity around key dates and events
• Review and/or create press kit
• Digital Audit

PRESS OFFICE FUNCTION

– Identify newsworthy trends for
commentary opportunities
– Draft and distribute press releases
– Secure and monitor coverage
– Pitch for feature stories
– Manage all press requests
– Consistently engage with press,
bloggers, social media influencers
– Co-ordinate editorial related photo
and video shoots
– Arrange and manage media interviews
– Secure and manage media partnerships
– Diary press – leverage association with
cool brands, influencers, celebrities and
high-profile guests
– Manage awards submissions and
announce wins to media
– Provide monthly PR reports

PRESS OFFICE FUNCTION

– Represent clients
– Arrange meetings and appointments