ELEVATE YOUR BRAND

ELEVATE YOUR BRAND

ELEVATE YOUR BRAND

Founder Li Boatright has extensive experience in travel PR having launched Storrington PR in her 20s. Consultant Lucy Fox is from the Fox acting dynasty and has worked in the lifestyle PR industry for over three decades. Kevin Oddy joined as Managing Director, following a successful career as a lawyer.

Jo Fernandez has joined Storrington PR. She was the former travel editor of the Evening Standard newspaper and her contacts and experience bring an added element to Storrington PR

HOW WE CAN ELEVATE YOUR BRAND

DRAFT PR PLAN

– Define key messages/concept
– Objectives and strategy
– Identify and agree on target markets and publications
– Propose awards calendar and entries
– Create a timeline including suggested activity around key dates and events
– Review and/or create press kit
– Digital Audit

PRESS OFFICE FUNCTION

– Identify newsworthy trends for commentary opportunities
– Draft and distribute press releases
– Secure and monitor coverage
– Pitch for feature stories
– Manage all press requests
– Consistently engage with press, bloggers, social media influencers
– Co-ordinate editorial related photo and video shoots
– Arrange and manage media interviews
– Secure and manage media partnerships
– Diary press leverage association with cool brands, influencers, celebrities and high-profile guests
– Manage awards submissions and announce wins to media
– Provide monthly PR reports
– Represent clients
– Arrange meetings and appointments